She came to prominence when she took part in the first two series of The Only Way Is Essex. Following her departure from the reality television show in 2011, Amy Childs went on to become a millionaire with the launch of a beauty range, clothing line and fitness tapes. Toasting the success of her fashion brand on Monday evening, the 24-year-old made sure she was centre of attention as she took the plunge in a glittering red formal dresses.

Showcasing the art of self-promotion, Amy wore the Belinda formal dress from her range's party collection. The fitted sequinned number featured slashed shoulder details and a very low cut neckline. Wearing her hair, which was styled in a side parting, down in loose curls, Childs stood tall in a pair of patent black Christian Louboutin stilettos.

Getting excited about the release, especially following her car accident as the begin of the 30 days in which Variety Rover Game was published off, Amy took to Tweets to discuss her pleasure before soirée. She tweeted: 'Morning..... So thrilled about enjoying @AmyCCollection tonight'. The former Superstar Big Sibling contestant added: 'Can't believe it's been 3 decades already'.

On the social networking site, Nicola McLean sent her well wishes before making an eye-popping red carpet appearance at the event. The glamour model's message read: '@MissAmyChilds @AmyCCollection congratulations babe! See you tonight to celebrate'. Meanwhile Grace Andrews wrote: 'Looking forward to @MissAmyChilds launch tonight! Xx'. Other guests in attendance at the launch included Harry Derbridge, Aisleyne Horgan-Wallace and choreographer Louie Spence.